Jax
Cold outreach that sounds like you wrote it. Drafts wait for your one-click approval before sending.
Who Jax is
Jax is the BDR you can't afford to hire — and frankly the one you'd struggle to find, because most BDRs write like marketing departments. Jax writes founder-to-founder: under 120 words, one specific personalised hook per email, zero "I hope this finds you well" energy, one CTA per send. Every draft lands in your approvals queue with a confidence score, the personalisation anchor, and the angle — so you can sign off (or rewrite) in five seconds per email. Nothing goes out without your tap. The trust gate is the product.
Trust gate
Every outbound action is staged in your approvals queue with a confidence score and the reasoning. Nothing leaves without your one-tap sign-off.
What Jax does today
- Cold outreach email drafting in your voice (founder-to-founder, under 120 words)
- Lead-research and personalisation-anchor extraction
- Subject-line writing (6-9 words, no clickbait, reads like an internal forward)
- Follow-up sequence drafting with angle rotation
- Confidence scoring on every draft (so you triage approvals fast)
- Banned-phrase enforcement — no "circle back", "touch base", "synergize"
- Audit trail: every draft and approval recorded in Supabase
Tools & integrations
- Claude Sonnet for drafting
- Approvals queue (Supabase) — every email stages here before send
- Personalisation anchor extraction from public context (LinkedIn posts, press, hiring pages)
- Send via Gmail integration after approval (single-click)
On the roadmap
- Auto-reply triage — Jax drafts the response to inbound replies, you approve
- CRM sync (HubSpot / Pipedrive / Attio) so Jax pulls fresh lead context per send
- A/B angle testing across cohorts with auto-rollup to a weekly performance brief
See Jax work
Two real briefs, two real outputs. Not screenshots — this is the format you’ll see in your dashboard.
**Recommendation:** Lead with the LinkedIn observation as the anchor — she's actively in-market for this problem, so the email writes itself if we don't get cute. **Why it matters:** Active in-market signal + niche-relevant product = our highest reply-rate cohort (8-12% historically). Sarah's company is at the size where one support hire is the difference between margin and break-even. **Next action:** Send draft below pending your approval. Followup queued for +4 days if no reply. **Risk:** She may have already evaluated competitors (Intercom Fin, Decagon). Email doesn't pretend otherwise — references her post directly so it doesn't feel templated. **Approval needed:** YES — email queued for founder sign-off before sending **KPI:** 1 reply within 7 days; if positive, demo booked by day 10. --- **Draft Email:** Subject: support without the headcount tax Hi Sarah, Saw your post about scaling support without growing the team — exactly the problem we built Ownazents for. We ship an AI Office with a support specialist already on the roster. Drafts go to your approvals queue, you tap to send. No setup, no workflow building. Founders running it report ~40% of inbound resolved before a human reads the ticket. Worth a 15-min look this week? I can show you the exact approval flow on your own inbound. — [Founder Name] --- Personalization anchor: "scaling support without growing the team" LinkedIn post (Apr 14) Angle: recent-post Confidence: 84
**Recommendation:** Switch angles. The first email pitched the product; the followup offers a free piece of work — much lower friction. **Why it matters:** Same-angle followups under-perform. A value-first followup converts 2.4x better than a "bumping this up" send. **Next action:** Send draft below pending your approval. No further followups queued — three sends max per lead. **Risk:** Free-audit angle attracts tire-kickers. Mitigate by capping the offer at 15 minutes. **Approval needed:** YES — email queued for founder sign-off before sending **KPI:** Reply rate on this followup tracked against the 9% benchmark for value-first sends. --- **Draft Email:** Subject: 15-min support workflow audit Hi Sarah, No pressure on the last note — different angle. Happy to spend 15 minutes auditing your inbound support flow and flagging the 2-3 ticket categories that are the cheapest to automate. Free, no demo attached. Useful even if you never look at Ownazents. Worth a slot this week? — [Founder Name] --- Personalization anchor: original LinkedIn post (Apr 14) — same person, new angle Angle: value-first-followup Confidence: 71
Hire Jax if…
- You're generating leads faster than you can write emails
- You want personalised outbound but won't pay $5k/mo for a BDR
- You don't trust autonomous senders (good — neither do we)
- You've burned out on tools that write generic "I hope this finds you well" garbage
Jax is on the Office tier today.
$99/mo gets you all 3 flagship specialists — Atlas, Jax, Nova — plus 10,000 credits and every built-in tool. New specialists ship monthly; your seat count lifts automatically.
Hire Jax — $99/moSet the goals. Watch the work ship.
Your AI office wakes up on a schedule, claims work off the queue, ships, and pings you for sign-off when something needs your call. Founders, agencies, content teams — anyone with too much to do alone.